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7-day OBB and online IDIs with respondents in Japan who use ‘focus mode’ features on their smartphone

University student using a smartphone during a break

The client brief

Our client asked us to recruit a variety of smartphone users in Japan to understand how they use ‘focus mode’ features on their phone. Focus mode features including do not disturb mode, work mode, sleep mode etc. Respondents were asked to take part in a 7-day online bulletin board (OBB) which asked them to describe how they use these different features and say if it helped their productivity throughout the day. 

Number of profiles - 12
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

We were asked to recruit mostly iOS (iPhone) users and to include a number of full-time students in the sample. Participants needed to be 18+ years old, with an average daily screen time of 4 hours + on their smartphone. We successfully recruited 12 participants with a mix of gender and household status, and a mix of students and people working in different professions.

We reached out to FieldworkHub after another firm told us they were not able to keep their commitment. Not only did Caroline respond to my email almost immediately, she picked up the phone and talked to me about my needs. Her team was super responsive and flexible, getting our work completed on time and budget. I highly recommend working with them and will absolutely be reaching out the next time I am conducting work in Europe.


Senior DirectorResearch Strategy
Cassandra, USA


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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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