Online bulletin boards on commuting and leisure travel

Yellow U-Bahn train crosses the Oberbaum Bridge with Spree river at sunset, Berlin, Germany

A large German public transport operator wanted to conduct research to understand how urban travellers in Berlin, Munich, Stuttgart and the Ruhr area who use public transport and shared mobility options (such as taxi and ride sharing) in their day-to-day lives over the course of a week. The objective was to learn about the way respondents use public and private modes of transport for commuting and leisure travel and to understand what factors are most important for people when they are travelling to different destinations. Another objective was to explore mobility patterns that combined public transport with the use of private vehicles, or taxi/ride sharing, in one trip when travelling to and from various destinations. The project methodology required us to satisfy complex recruitment quotas based on where respondents lived, what modes of transport they used and other personal factors (such as disabilities and adults accompanying children on journeys). We made initial contact with over 200 promising respondents and screened in 40 for each of the two study phases. We then helped to guide the participants through the study which involved the use of an online video diary app.

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