Dials market research with opinion leaders in Brussels

Close-up of market research participant taking part in dial test (Dialsmith, Inc image used with permission)

As part of a multi-country study for a major technology company, we recruited opinion leaders living in Brussels to take part in two large focus groups (25 respondents at a time) that made use of handheld dials to track their responses to the ideas shared by the moderator in real time. We were able to recommend a viewing facility that could accommodate the number of respondents and supported our client with all of the logistics involved, including translation of the stimulus materials into French and simultaneous translation of the sessions back into English for the benefit of the client representatives who were viewing.

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