Ethnographic research on personal mobility and energy in Dubai and Abu Dhabi

Dubai skyline at night with the city lit up in the background. Busy highways are visible in the foreground

A Middle Eastern corporation wanted to carry out ethnographic research in Dubai and Abu Dhabi on topics relating to personal mobility, lifestyle and convenience, and energy distribution. Our work involved finding respondents with very particular B2C and B2B profiles including several ‘hard-to-reach’ groups, such as owners of electric vehicles. The sample needed to include Emiratis as well as ex-pats and high earners as well as those with more modest levels of income. We recruited around 100 respondents in total for three phases of research, and provided on-the-ground support including transport and interpreters.

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