Contact Us

Ethnographic interviews: financial products, services

Young woman using smartphone standing in front of the food market in France

The client brief

A leading management consultancy wanted to talk to a range of French adults about their use of financial products and services and their interest in a new digital concept that they were developing for a client based in France.


Number of profiles - 39
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

We arranged over 50 90-minute interviews in respondents’ homes in Paris and Lille in two phases lasting two weeks each. We were asked to recruit a mix of young professionals and parents in non-nuclear families (single-parent families, blended families etc) with a further split into respondents with a stable professional situation (people in permanent full-time employment, small business owners, established self-employed etc) and those with an unstable professional situation (unemployed, short-term contractors, casual workers etc).

Click here to read FieldworkHub's market research recruitment guide

FieldworkHub have been absolutely amazing in supporting our niche and high velocity research needs. Caroline and the team have provided us with consistently high standards of recruitment, project management and transport support. They are very adaptable and accommodating, able to flex with our unique needs and agile ways of working. They are my go-to research partner for all of these reasons.

Jesse

Strategic Design LeadGlobal Innovation and Incubation Firm
UK

get EXPERT ADVICE  ON YOUR  MARKET RESEARCH PROJECT

Request Meeting

Looking to understand how FieldworkHub can help you achieve your market research goals? Our team can advise you on the best approach and  help scope the perfect market research solution to meet your specific research needs.  
FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
Contact Us
MRS Company Partner logoAQR logoBHBIA logo
chevron-down linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram