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Taste testing focus groups, London

Close up of Budweiser (popular beer) open can with a dark blue background

The client brief

Analytical Flavor Systems (AFS) is a US-based predictive analytics company for the consumer packaged goods and food & beverage industries. AFS was carrying out taste tests with large groups in many different countries and due to last-minute schedule changes, FieldworkHub was asked to arrange the groups in London with less than one week’s notice.


Number of profiles - 100
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

We recruited 100 taste tasting participants to take part in the first day of testing and helped AFS to select 25 participants from the original group for two more days of testing. We also arranged venues and incentives for all three days and bought in items to be tasted and serving supplies.

Click for more information on FieldworkHub's top-tier recruitment strategy

I was pleased to work with FieldworkHub to engage with small businesses. The team were friendly and engaging and they added value by make practical suggestions on how we could best capture the information we required in the fairest and most objective way possible. The team had to work to very tight timescales and they delivered. Their work contributed to the decisions and actions taken by us subsequently.

Tom

Regulatory Policy & Strategy UK regulator
UK

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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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