Focus groups with Italian football fans

Football (soccer) ground during a match being played at night. The stands are full and players can be seen on the field

A well-known Italian football (soccer) club with a large and loyal fan base is planning to relocate its stadium. We were asked to set up two focus groups at very short notice – one with regular fans and one with a group of ‘elite’ fans in more influential jobs – to find out what they thought about the move, and communications with the club surrounding the move and their views on three outline designs for the new stadium from different architects. Both groups were very successful, and gave the club new insights on fans’ preferences regarding the design of the new stadium, their expectations of what the project will deliver and how fans would like to be kept informed of progress.

Top menu linkedin facebook twitter instagram