Focus groups in the UK for a new shoe brand

Arrangement of colouful women's high-heeled shoes in pink, orange, yellow, red and purple on blue background

Sante + Wade (santewade.com) is a new shoe brand based in the UK that makes elegant and fashionable shoes for tall women and those with wide feet. FieldworkHub assisted the company as it was preparing to launch its first range of shoes by recruiting for, and managing, two focus groups with potential customers to better understand their shoe-buying habits and their frustrations with the types of shoes that were previously available to them.

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