Sante + Wade (santewade.com) is a new shoe brand based in the UK that makes elegant and fashionable shoes for tall women and those with wide feet.
FieldworkHub assisted the company as it was preparing to launch its first range of shoes by recruiting for, and managing, two focus groups with potential customers to better understand their shoe-buying habits and their frustrations with the types of shoes that were previously available to them.
Click here for FieldworkHub's tips on ensuring success with online focus groups
Thanks to you and your team for getting everyone set up tonight and making sure the groups ran smoothly.
