Online focus groups with teachers and education leaders in the UK

Female teacher helping pupil using computer in classroom

A global technology company wanted to speak to teachers and education leaders in the UK about the use of educational technology in the classroom and for remote learning during the coronavirus lockdowns which had disrupted classroom learning over the preceding 12 months. FieldworkHub was tasked with finding 24 respondents within a week to take part in a series of online focus groups focusing on the usability and technical merits of a variety of different education hardware and software platforms. The client wanted to speak to a diverse sample of classroom teachers who worked in schools of different sizes, and those in rural as well as urban areas. They also wanted to speak to people who made decisions about what technologies are used in their school (typically heads, deputy heads or departmental heads).

We assisted the client by adapting their US screener to include questions and language that were more relevant to the UK educational sector. Our biggest challenge was finding education leaders for the decision-maker sessions, but we adopted creative recruitment strategies and managed to fill all the groups despite the tight timeline.

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