Focus groups in the UK, Germany, France and Belgium on public policy topics

Standing female moderator talking to a diverse group of seated participants during a focus group discussion

A leading US-based qualitative research agency wanted to organise a series of large focus groups in Europe over the course of five weeks for two divisions of a large global corporation. FieldworkHub provided end-to-end project management of the fieldwork process. Using our expert knowledge, we found and booked suitable facilities in all four countries and recruited around 400 respondents to take part. We also provided moderators and interpreters, arranged for stimulus materials to be translated where necessary and for English transcripts to be provided after the sessions.

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