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Focus groups: creative & performance ad agencies

Moderator stands while three respondents look at responses to exercises on paper during a focus group

The client brief

An online content and advertising company wanted to run focus groups with senior executives from traditional creative ad agencies and performance agencies (those specialising in pay-per-click online advertising).


Number of profiles - 50
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

We recruited over 50 people for focus groups in the UK, Germany, India and Singapore and provided moderators for Germany, India and Singapore. In a subsequent phase of the same research programme, we re-contacted the participants in several markets to ask them to complete a short online survey giving their views on some additional proposals.

Read more on how FieldworkHub approaches focus groups for maximum value

Working with the FieldworkHub team was truly a relief on a complex multi-country project. We used their local moderator and simultaneous translation services in a few markets. Winnie, as well as the local country teams, were adaptable, responsible and accommodating in a logistically challenging project. I value their partnership and will be tapping them in again on the next international project!

Kerry

Project ManagerInsights Agency
USA

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Looking to understand how FieldworkHub can help you achieve your market research goals? Our team can advise you on the best approach and  help scope the perfect market research solution to meet your specific research needs.  
FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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