Focus groups with creative and performance ad agency executives in London, Düsseldorf, Mumbai and Singapore

Moderator stands while three respondents look at responses to exercises on paper during a focus group

An online content and advertising company wanted to run focus groups with senior executives from traditional creative ad agencies and performance agencies (those specialising in pay-per-click online advertising). We recruited over 50 people for focus groups in the UK, Germany, India and Singapore. In a subsequent phase of the same research programme, we re-contacted the participants in several markets to ask them to complete a short online survey giving their views on some additional proposals.

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