French B2B respondents responsible for specifying product fragrances

Fragrance buyer testing out a new perfume at a bench in her workshop

FieldworkHub was asked to recruit a small number of profiles for B2B market research in France. The requirements were extremely specialised: we were asked to recruit people who worked for companies that purchase fragrance ingredients in bulk and were involved in briefing fragrance houses or manufacturers on how they want their products to smell. These profiles needed to represent different levels of company maturity from start-ups to established small and medium-sized enterprises, and different sizes from 2 to 200 employees.

We found four profiles for the client to interview in less than two weeks and the client was very pleased with the insights obtained.

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