Depth interviews in the USA, UK, Germany, France and Brazil about a popular computer game

Asian teenager playing PC game in darkened room

The developer of a successful computer games franchise with more than 450 million registered players around the world wanted to hear from English speaking respondents about their gaming habits and preferences to understand more about future trends and needs.

We were asked to recruit six respondents per market aged 14 to 29 with a mix of people who were regular players of the franchise, casual players of the franchise, or had some other connection to it (e.g. because other members of their household were regular players). We successfully scheduled all respondents for 120-min depth interviews and ensured that all of the interviews were completed on time.

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