Video interviews with vehicle fleet managers in the UK

leet of white vans parked outside a warehouse

A design agency was testing out a concepts for a new digital product aimed at helping light commercial vehicle fleet managers to schedule service appointments, repairs and maintenance.

We were asked to find six decision makers in the UK for commercial fleets of different sizes from 2 to 30 vehicles who were willing to take part in 60-minute video interviews to discuss the way that they currently schedule servicing and maintenance and the pain points that they experience.

The research schedule was very tight, so we were asked to arrange the interviews with only seven days’ notice and fit them in before a holiday weekend. Six interviews were successfully completed and the client was very pleased with the insights obtained.

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