We were instructed by a management consulting client who wanted to do market research with cardiologists.
We recruited six Canadian cardiologists who were based outside hospitals and had experience in prescribing New Oral Anticoagulant (NOAC) drugs to patients with heart conditions and scheduled in-depth telephone interviews with them over a two-week period.
I want to express my appreciation for the team’s effort on this project. Wanessa, especially, went above and beyond in the past week in communicating with both our team and the researchers on the ground.
