IDIs with haemophiliacs and healthcare professionals in the UK, France and Germany

Female lab technician handling blood sample while wearing personal protection equipment

A leading global strategy consultancy wanted to carry out in-depth interviews with haemophilia patients and healthcare professionals specialising in haemophilia in the UK, France and Germany as part of a project to develop a new app to manage the condition. The app was subsequently launched and then spun out into a new company. Over several phases of work for the consultancy and the spin-out, we have so far recruited more than 20 healthcare professionals (including haematologists, haematology nurses, and physiotherapists and psychologists with haemophilia experience), more than 60 patients (including children aged 6-9, 10-12  and 13-16), and nine parents who look after children with this rare condition.

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