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Online IDIs: UK retailers on pop-up shops and kiosks

Couple shopping at a pop-up clothing store while wearing facemasks

The client brief

Our client, a leading retail landlord in the UK, was developing a new pop-up concept to encourage companies to experiment with temporary retail stores in the wake of the coronavirus pandemic. The aim of the study was to understand how ‘zeitgeisty’ and emerging brands view bricks-and-mortar retailing, what experience they had of setting up pop-up stores and kiosks in the past, and what they saw as the pain points, so that the client could refine their pop-up offering to make it as attractive as possible. We arranged for ten direct-to-consumer retailers and four traditional retailers to take part in 60-minute online interviews over the course of two weeks.


Number of profiles - 14
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

You and your team did an EXCELLENT job! This was not an easy recruit and you met all the quotas, found participants who were fully qualified (and verified), and everything went super smoothly on the interview days. I appreciated how organized and methodical you were throughout this process, and how responsive and detailed your communications were.

Marissa

Researcher and ModeratorInsights Agency
USA

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