Online focus groups with dieticians and payers / commissioners in the UK

A healthcare professional takes part in an online focus group. Other professionals are visible on her laptop screen

Our client was working with a manufacturer of specialist nutrition products to help them develop marketing messages for dieticians and payers/commissioners working in oncology, which had not previously been regarded as a primary target segment. We arranged a two-hour online focus group with eight oncology dieticians and a second group with eight payers/commissioners working in the National Health Service.

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