Online interviews about consumption of premium alcohol brands in South Africa

Three cocktails with a bar and liquor bottles in the background

Our client wanted to conduct 30-minute online interviews via Skype with South African consumers who regularly purchased clear spirits (gin/vodka etc) in bars or restaurants to understand their brand preferences and views about standard and premium brands and test out some marketing concepts that they were developing. In less than three weeks, we recruited and screened over 20 respondents and arranged for our client to speak to all of them.

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