Recruitment of Snap! users for online qualitative research in the UK, France and Canada

Teenager making peace sign with one hand while holding other hand out to make selfie video

A US agency specialising in qualitative market research amongst Millennials and members of Generation Z asked FieldworkHub to support them by recruiting young people aged 13-17 and 18-22 who used Snapchat. There were two parts to the project – the first part involved submitting a video online and the second part, which took place several weeks later, was based around an online bulletin board. We screened and recruited 24 suitable respondents in the UK, France and Canada for the online video part of the project and almost 50 suitable respondents for the online bulletin board. The client was very pleased with the quality of the respondents that we provided.

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