Recruitment of users of major online viewing platform in the UK for qualitative research

Research participant wearing brainwave monitoring cap with cables attached for neuroscience market research

An international online viewing platform aimed specifically towards Millennials and members of Generation Z asked FieldworkHub to support them by recruiting adults aged between 18-50 who used Twitch. Using neuroscience techniques, participants were required to participate in a group task which measured brain activity while viewing content on a specific video streaming service. We  initially screened and recruited 70 London based participants, and due to client demand, we assisted with the extra urgent recruitment of over 250 London based participants over the course of three days. Given the short timeline that we were given to recruit the additional participants, our clients were extremely pleased with the quality of the respondents that we provided.

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