We were tasked with finding 24 respondents in France who owned, or worked for, small and medium-sized businesses and were heavily involved in accounting within the business. The client also needed the respondents to use online accounting software and for the sample as a whole to include users of most of the major online accounting packages sold in France. A rigorous screening process was therefore required to ensure that we met all of the recruitment requirement.
Once participants were selected we helped to manage three stages of research: Touchpoint 1 consisted of a 60-minute online interview with each participant. Touchpoint 2 consisted of a series of two-hour ideation workshops in small groups to explore pain points with existing software and potential enhancements to alleviate these. Touchpoint 3 then consisted on an online user test of some potential new features that the client team has worked on.
The client’s project timeline meant that Touchpoints 1 and 2 needed to be completed within three weeks. The tight timeline meant that our project managers had to be hands-on with ensuring that all participants were thoroughly prepared and joined each touchpoint when arranged.