Our client wanted to conduct telephone interviews lasting 15-30 minutes with UK-based self-contained holiday home owners who had advertised them for rent on various online platforms such as Airbnb, Sykes Cottages and Cottage Stay UK. The aim of the research was to understand preferences and dissatisfaction with existing platforms, and gain a general insight into the holiday home rental industry.
We initially began by recruiting from our panel, and then turned to a free find approach when the criteria for interviewees changed during the course of the research. We successfully recruited 17 respondents in this niche market and our research was an input to a decision by two leading brands to buy out a major holiday home rental platform.
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I was pleased to work with FieldworkHub to engage with small businesses. The team were friendly and engaging and they added value by make practical suggestions on how we could best capture the information we required in the fairest and most objective way possible. The team had to work to very tight timescales and they delivered. Their work contributed to the decisions and actions taken by us subsequently.