Tele-depth interviews with London estate agents

Estate agent 'for sale', 'to let' and 'sold' signs outside London homes

A European digital innovation agency was researching online residential property agents and property search websites and wanted to speak to a number of traditional branch-based estate agents to understand how these services are forcing them to adapt their business models. They were particularly keen to speak to the employees of the larger chains of estate agents in London as they felt that these were likely to have seen the greatest impact. We arranged nine 60-minute telephone interviews with estate agents at short notice, including two interviews with branch managers. These provided extremely useful insights to our client.

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