Tele-depth Interviews (TDIs) with professional paint sprayers in the UK and Ireland

Young male paint finisher in overalls working on a red car door. The rest of the car is visible in the background

We were asked to recruit a small number of professional paint sprayers and paint finishers working in the automotive and maritime industries in the UK and Ireland for 60-minute tele-depth interviews (TDIs) for a project on paint finishing systems. The participants needed to be personally involved in painting and paint finishing operations and be responsible for, or influence, the choice of products used in their paint shop. They also needed to be familiar with the end client’s brands in this market, even if they were not current users. We recruited the full quota of respondents in both countries and our client was pleased with the insights that the respondents provided.

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