TDIs: teenagers, social media, UK

A large social media company had carried out an online survey amongst users of its platform and wanted to conduct telephone interviews in the UK with a sample of teenage users who met the target profile.

We were provided with a list of qualified respondents and asked to contact them, convince them to take part, and arrange the payment of incentives. To encourage participation we paid part of the incentive when each interview was scheduled and the remainder once the interview had been successfully completed.

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