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Focus groups: fashion-conscious teens, 3 countries

Four teenage friends in casual clothing sitting on steps smiling and laughing

The client brief

A leading US sportswear retailer with a presence in several European markets wanted to hold a series of discussions with small groups of style-conscious teenagers who were familiar with their stores.


Number of profiles - 12
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

A key requirement of the methodology was to find friendship groups, i.e. groups of teenagers who knew each other but were not members of the same family. We recruited participants in several EU markets to a very tight timeline, including groups of 12-14 year olds and 15-16 year olds in Barcelona, Milan and Paris.

FieldworkHub's guide to recruiting members of Gen-Z for market research participation

We reached out to FieldworkHub after another firm told us they were not able to keep their commitment. Not only did Caroline respond to my email almost immediately, she picked up the phone and talked to me about my needs. Her team was super responsive and flexible, getting our work completed on time and budget. I highly recommend working with them and will absolutely be reaching out the next time I am conducting work in Europe.

Laura

Senior DirectorResearch Strategy
Cassandra, USA

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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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