A US cellular operator developed a special “infotainment” page for its smartphone users and wanted to gather customer feedback via an online platform. At the time of testing the page was only available on selected smartphone models.
FieldworkHub was asked to find customers who were on the right network with the right model of phone including some who were regular visitors to the page and some who did not use it. We recruited over 30 participants, and validated their smartphone model and ability to access the page so that our client could be confident of gaining the relevant insights from them.
Click here to learn about 5 points to consider when planning market research
Thanks for all of FieldworkHub’s help and responsiveness on this project, making it a smooth process.
