UK user testing of online platform for business travel visas

Happy female tourist showing her passport at airport check-in desk

A digital innovation agency had developed a new platform to simplify the process of applying for business travel visas. The new platform had already undergone extensive in-house trials but the agency wanted to test out the user experience from end to end with a sample of real visa applicants. FieldworkHub recruited UK passport holders who wanted to apply for a business visa in the next two weeks and arranged for them to submit their application through the platform. We needed to establish a high degree of trust since some of the respondents were required to submit their passports to complete the application process. We also arranged for each respondent to fill in a short feedback survey about the application process. Our work helped give the agency the confidence that they needed to launch the platform as a fully commercial service.

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