Our client wanted to gain insights from healthcare practitioners (HCPs) and older consumers about a new wearable device for vital sign measurements which is non-invasive and intended for home use. We were asked to recruit respondents in New York City for face-to-face sessions to introduce people to the device and conduct usability testing.
Consumer respondents needed to be 50 years or older, fluent English speakers and completely unfamiliar with the device they were about to test. FieldworkHub successfully recruited a mix of gender, ethnicity, ages, income levels and education levels. Despite the length of the sessions (2.5 hours for the consumers and 4.5 hours for the HCPs, consisting of training, then a rest period, followed by a final testing session), we successfully completed 36 interviews, exceeding the client’s initial target of 34 completes.
It was an absolute pleasure working with FieldworkHub. They were extremely smart and professional, sharing great market specific insights to help us drive out project strategy from the start and made the entire process easy and reassuring. The recruits were spot on for our audience and the facilities they partnered with were great. We look forward to working with FieldworkHub again in the future.