Focus groups in the UK for a new shoe brand

Arrangement of colouful women's high-heeled shoes in pink, orange, yellow, red and purple on blue background

The client brief

Sante + Wade (santewade.com) is a new shoe brand based in the UK that makes elegant and fashionable shoes for tall women and those with wide feet.


Number of profiles - 16
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

FieldworkHub assisted the company as it was preparing to launch its first range of shoes by recruiting for, and managing, two focus groups with potential customers to better understand their shoe-buying habits and their frustrations with the types of shoes that were previously available to them.

FieldworkHub have been absolutely amazing in supporting our niche and high velocity research needs. Caroline and the team have provided us with consistently high standards of recruitment, project management and transport support. They are very adaptable and accommodating, able to flex with our unique needs and agile ways of working. They are my go-to research partner for all of these reasons.

Jesse

Strategic Design LeadGlobal Innovation and Incubation Firm
UK

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