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Focus groups: French-Canadian Québécois speakers

French-Canadian concept: French and Canadian flags draped together on a tabletop

The client brief

Our client was looking to conduct 90-minute focus groups with French-Canadian individuals who lived in Quebec and spoke Québécois. In this case the client was responsible for recruiting the focus group participants but they needed FieldworkHub’s help to find a suitably qualified Québécois moderator and a simultaneous translator.


Number of profiles - 16
Research Countries - 
  • Canada
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

This was a first for the FieldworkHub team, as we had never previously carried out research in Québécois. We took extra care when it came to interviewing potential moderators, as we wanted to ensure they would be suitable for our client. The outcome of this project saw both focus groups completed successfully with no issues and the client team was very impressed with our chosen moderator throughout the entire research process.

Working with the FieldworkHub team was truly a relief on a complex multi-country project. We used their local moderator and simultaneous translation services in a few markets. Winnie, as well as the local country teams, were adaptable, responsible and accommodating in a logistically challenging project. I value their partnership and will be tapping them in again on the next international project!

Kerry

Project ManagerInsights Agency
USA

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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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