Focus groups with owners and potential buyers of electric vehicles

Female driver charging her electric car

The client brief

A digital innovation and design consultancy was working with a large European motor manufacturer to develop the concept for a new product to help owners of battery electric vehicles (BEVs) to recharge their cars more easily at public charging stations.

The product was suitable for owners of all types of BEVs but was particularly aimed at customers who had purchased their car using manufacturer financing.

Number of profiles - 25
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

In the space of around 2 weeks, we recruited 25 owners and prospective owners of BEVs in France, Italy and Spain, of which half already owned a BEV made by the end client which they had purchased with manufacturer financing.

The respondents took part in a series of online focus groups and IDIs to discuss charging pain points and the new product concept.

We reached out to FieldworkHub after another firm told us they were not able to keep their commitment. Not only did Caroline respond to my email almost immediately, she picked up the phone and talked to me about my needs. Her team was super responsive and flexible, getting our work completed on time and budget. I highly recommend working with them and will absolutely be reaching out the next time I am conducting work in Europe.


Senior DirectorResearch Strategy
Cassandra, USA


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