A digital innovation and design consultancy was working with a large European motor manufacturer to develop the concept for a new product to help owners of battery electric vehicles (BEVs) to recharge their cars more easily at public charging stations.
The product was suitable for owners of all types of BEVs but was particularly aimed at customers who had purchased their car using manufacturer financing.
In the space of around 2 weeks, we recruited 25 owners and prospective owners of BEVs in France, Italy and Spain, of which half already owned a BEV made by the end client which they had purchased with manufacturer financing.
The respondents took part in a series of online focus groups and IDIs to discuss charging pain points and the new product concept.
Click here to read more on how FieldworkHub ensures success with online focus groups
You and your team did an EXCELLENT job! This was not an easy recruit and you met all the quotas, found participants who were fully qualified (and verified), and everything went super smoothly on the interview days. I appreciated how organized and methodical you were throughout this process, and how responsive and detailed your communications were.
