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Focus groups in the UK about endangered species

Pangolin hunting for ants

The client brief

The University of Oxford and On The Edge Conservation wanted to hold two focus group discussions with members of the public, including those with greater levels of knowledge about endangered species. The aim of the research was to discuss general environmental issues and the ways in which the media’s portrayal of certain endangered species, such as the aye-aye, kakapo and pangolin, had an impact on the feelings evoked when viewing an advert.

Number of profiles - 16

Research countries - UK

Research audience - Consumer

Research industry focus - Charity

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

Focus groups

Online bulletin board

Participant review

CATi

FieldworkHub delivers

FieldworkHub arranged two 90-minute face-to-face focus groups in Oxford. This involved recruiting 16 respondents in less than a week.
FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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