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Focus groups: conservation of endangered species, UK

Pangolin hunting for ants

The client brief

The University of Oxford and On The Edge Conservation wanted to hold two focus group discussions with members of the public, including those with greater levels of knowledge about endangered species. The aim of the research was to discuss general environmental issues and the ways in which the media’s portrayal of certain endangered species, such as the aye-aye, kakapo and pangolin, had an impact on the feelings evoked when viewing an advert.


Number of profiles - 16
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

FieldworkHub arranged two 90-minute face-to-face focus groups in Oxford. This involved recruiting 16 respondents in less than a week.

Thanks for all of FieldworkHub’s help and responsiveness on this project, making it a smooth process.

Kirsten

Senior Account DirectorMarketing Agency
UK

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