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Focus groups: women in Mexico, popular fashion store

Young Mexican woman looking at clothes in an apparel store

The client brief

We were approached by a client who was looking to conduct 90-minute online focus groups with females living in Mexico who regularly shop at a globally known clothing store. Our client asked for an all-female group of participants, which needed to include individuals aged between 15 and 40 years old, ensuring that there was a good number of younger respondents included within the sample. It was also requested that the sample should include respondents living in different parts of Mexico.


Number of profiles - 32
Research Countries - 
  • Mexico
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

FieldworkHub successfully recruited all of the participants in just over one week. Past research experience had also prepared us for the increased likelihood of dropouts in Mexico compared to other countries. To account for this, we recruited additional backups, so we could ensure that we met our client’s minimum attendance requirements. We also provided moderation and reporting services and our client was extremely satisfied with the results. 

I contacted FieldworkHub with a last-minute research request. I thought it would be tricky to pull off, but Philip and the team made it so easy. It was a pleasure to work with people who were clearly experts at what they do. Not only did they turn the whole project around super quickly, but they were responsive, helpful and gave very thoughtful suggestions when I asked for advice. The process was smooth and easy from the start.

Elizabeth Brooks

Brand ManagerInsureandGo
UK

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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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