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Focus groups on technology policy in Buenos Aires, Mexico City, São Paulo, New Delhi, Seoul and Sydney

A female moderator stands in front of a diverse group of respondents in a focus group

The client brief

A global technology company wanted to obtain the views of informed members of the public and people with a professional interest in a public policy topic relating to their sector. We were asked to help our client to conduct the research in three Latin American countries (Argentina, Brazil and Mexico) and three countries in the Asia Pacific region (Australia, India and South Korea).

Number of profiles - 100

Research countries -  Argentina, Brazil, Mexico, Australia, India South Korea

Research audience - B2B

Research industry focus - Technology

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

Focus groups

In-depth interviews

Participant review

FieldworkHub delivers

In each country we organised two face-to-face focus groups in a viewing facility with opinion elites and four depth interviews with informed administrators and professionals - recruiting over 150 respondents in total. In addition to the recruitment, we handled all of the viewing facility bookings, arranged moderators and simultaneous interpreters for the non English-speaking markets and provided transcripts of each session.
FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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