An online content and advertising company wanted to run focus groups with senior executives from traditional creative ad agencies and performance agencies (those specialising in pay-per-click online advertising).
We recruited over 50 people for focus groups in the UK, Germany, India and Singapore and provided moderators for Germany, India and Singapore. In a subsequent phase of the same research programme, we re-contacted the participants in several markets to ask them to complete a short online survey giving their views on some additional proposals.
Read more on how FieldworkHub approaches focus groups for maximum value
We had a fantastic experience with FieldworkHub - they managed to turn round a tricky recruit quickly & the participants were spot on. Thanks to Aima and the team for all their support!
