An online content and advertising company wanted to run focus groups with senior executives from traditional creative ad agencies and performance agencies (those specialising in pay-per-click online advertising).
We recruited over 50 people for focus groups in the UK, Germany, India and Singapore and provided moderators for Germany, India and Singapore. In a subsequent phase of the same research programme, we re-contacted the participants in several markets to ask them to complete a short online survey giving their views on some additional proposals.
Read more on how FieldworkHub approaches focus groups for maximum value
I contacted FieldworkHub with a last-minute research request. I thought it would be tricky to pull off, but Philip and the team made it so easy. It was a pleasure to work with people who were clearly experts at what they do. Not only did they turn the whole project around super quickly, but they were responsive, helpful and gave very thoughtful suggestions when I asked for advice. The process was smooth and easy from the start.
