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Focus groups with creative and performance ad agency executives in London, Düsseldorf, Mumbai and Singapore

Moderator stands while three respondents look at responses to exercises on paper during a focus group

The client brief

An online content and advertising company wanted to run focus groups with senior executives from traditional creative ad agencies and performance agencies (those specialising in pay-per-click online advertising).


Number of profiles - 50
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

We recruited over 50 people for focus groups in the UK, Germany, India and Singapore. In a subsequent phase of the same research programme, we re-contacted the participants in several markets to ask them to complete a short online survey giving their views on some additional proposals.

It was an absolute pleasure working with FieldworkHub. They were extremely smart and professional, sharing great market specific insights to help us drive out project strategy from the start and made the entire process easy and reassuring. The recruits were spot on for our audience and the facilities they partnered with were great. We look forward to working with FieldworkHub again in the future.

Tyler McDonald

Senior ManagerGolin
USA

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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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