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IDIs: HCPs, lung biopsies, Germany, China, USA

Two female lab technicians wearing personal protection equipment while handling medical samples in a lab

The client brief

A well-established multinational company that develops medical devices, pharmaceutical and consumer packaged goods wanted to speak to pathologists and interventional pulmonologists with the aim of better understanding how technologies that are being considered impact unmet needs and workflows for peripheral lung biopsies. Another aim of the study was to understand more about the Rapid On-Site Evaluation (ROSE) used for bronchoscopic procedures, ensuring adequate sampling of the targeted lesion and appropriate specimen triage for any necessary ancillary studies.

Number of profiles - 24
Research Countries - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

The client wanted to hold a series of 60-minute web-facilitated tele-depth interviews. FieldworkHub provided end-to-end project management of the fieldwork process. This included the recruitment of 24 participants (12 pathologists and 12 pulmonologists), evenly split across China, Germany and the USA. Our services also involved providing experienced moderators and organising moderator briefing calls. We also arranged translation of the research materials and transcription of the interview recordings.

Working with the FieldworkHub team was truly a relief on a complex multi-country project. We used their local moderator and simultaneous translation services in a few markets. Winnie, as well as the local country teams, were adaptable, responsible and accommodating in a logistically challenging project. I value their partnership and will be tapping them in again on the next international project!


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