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Interviews with healthcare professionals in the US, Germany and China about lung biopsies

Two female lab technicians wearing personal protection equipment while handling medical samples in a lab

The client brief

A well-established multinational company that develops medical devices, pharmaceutical and consumer packaged goods wanted to speak to pathologists and interventional pulmonologists with the aim of better understanding how technologies that are being considered impact unmet needs and workflows for peripheral lung biopsies. Another aim of the study was to understand more about the Rapid On-Site Evaluation (ROSE) used for bronchoscopic procedures, ensuring adequate sampling of the targeted lesion and appropriate specimen triage for any necessary ancillary studies.

Number of profiles - 100

Research countries - USA, Germany, China

Research audience - Healthcare professionals & patients

Reseach industry focus - Tech, MedTech

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

Tele-depth interviews

FieldworkHub delivers

The client wanted to hold a series of 60-minute web-facilitated tele-depth interviews. FieldworkHub provided end-to-end project management of the fieldwork process. This included the recruitment of 24 participants (12 pathologists and 12 pulmonologists), evenly split across China, Germany and the USA. Our services also involved providing experienced moderators and organising moderator briefing calls. We also arranged translation of the research materials and transcription of the interview recordings.
FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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