A well-established multinational company that develops medical devices, pharmaceutical and consumer packaged goods wanted to speak to pathologists and interventional pulmonologists with the aim of better understanding how technologies that are being considered impact unmet needs and workflows for peripheral lung biopsies. Another aim of the study was to understand more about the Rapid On-Site Evaluation (ROSE) used for bronchoscopic procedures, ensuring adequate sampling of the targeted lesion and appropriate specimen triage for any necessary ancillary studies.
The client wanted to hold a series of 60-minute web-facilitated tele-depth interviews. FieldworkHub provided end-to-end project management of the fieldwork process. This included the recruitment of 24 participants (12 pathologists and 12 pulmonologists), evenly split across China, Germany and the USA. Our services also involved providing experienced moderators and organising moderator briefing calls. We also arranged translation of the research materials and transcription of the interview recordings.
FieldworkHub has been a great research partner to me and my team. Caroline and Cornelius were incredibly proactive, helping us anticipate any issues that might come up and plan for how to handle them. Even though it did turn out to be a challenging project, things went smoothly because we were one step ahead. The team went above and beyond to help ensure our goals were met.
