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IDIs: online fashion & home furnishing retailers

Smartly dressed young woman shopping for fashion items online while seating in an indoor mall

The client brief

A developer of merchandising software for online retailers wanted to conduct interviews with decision makers working for UK companies with a large online operation in the fashion or home furnishing categories, to understand what merchandising solutions they are currently using, what features they currently find (or would find) most valuable, and how the buying process works.


Number of profiles - 8
Research Countries - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

The ultimate aim of the research was to help the end client understand this market better and refine its product to suit the requirements more closely. We recruited 8 respondents in this highly specialised niche for a mix of face-to-face and video depth interviews.

Work with FieldworkHub on your next B2B market research project

Thanks to you and your team for getting everyone set up tonight and making sure the groups ran smoothly.

Tori

Senior DirectorGovernment/Public Affairs Agency
USA

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