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IDIs: potential female franchisees, UK & Europe

Happy business women working together on a tablet

The client brief

Our client was working for a global technology company and asked us to recruit 100 professional females from the UK, Germany, Italy and Spain for an initial online quantitative survey. The survey asked them about their career motivations, their attitudes towards running and owning a business, and their perceptions of the logistics sector. In the survey they were given a description of a particular business opportunity in the logistics sector with the end client and were asked to share their impressions of the opportunity. After the initial online survey, the five most articulate and enthusiastic respondents from each country were re-contacted and invited to take part in a 60-minute remote depth interview via Zoom to provide further insights. 


Number of profiles - 100
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

FieldworkHub programmed, hosted and tested the survey platform for all markets, then cleaned and translated the data and delivered the results in English. We also provided a local moderator to conduct depth interviews in each of the non-English speaking markets, recorded the interviews and delivered English transcripts of each interview. At the end of the study, we undertook additional analysis of the online survey results for the client and arranged for each moderator to provide a one-page topline report on the results from their country. The client was very happy with FieldworkHub’s flexibility in taking on additional last-minute requests for analysis and reporting that went beyond the original project scope.

More on FieldworkHub's approach to high-quality reporting and analysis

 

We used FieldworkHub recently and now they’re our recruiter of choice. The briefing process is very simple and they’re very easy to deal with. Best of all is the ease and transparency of being able to check the recruits and their profiles so you have a good insight into each person.

James

Managing DirectorSilk Road Marketing
UK

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Looking to understand how FieldworkHub can help you achieve your market research goals? Our team can advise you on the best approach and  help scope the perfect market research solution to meet your specific research needs.  
FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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