Our client, a company in the appliance industry, wanted to understand how German consumers are using small appliances in their everyday lives to elevate meals/bakes into something special. They planned to use this insight to tailor a marketing campaign to focus on Germany as a new market.
For Phase 1, FieldworkHub recruited 30 respondents for an online bulletin board (OBB), which required them to complete around two hours of activities over two days and answer a few follow-up questions from the bulletin board moderator. For Phase 2, twelve respondents were re-contacted to take part in 90-minute online dyads conducted via Zoom. Recruitment challenges included the need for respondents to fall into particular segments based on the client’s typing tool, as well as a change in the quota for people owning particular brands of espresso machine. Other recruitment criteria included finding a representative mix of demographics, as well as a mix of small appliances owned. We managed to complete the project without any drop-outs from amongst the 30 respondents.
Thanks to you and your team for getting everyone set up tonight and making sure the groups ran smoothly.
