Our client, a company in the appliance industry, wanted to understand how German consumers are using small appliances in their everyday lives to elevate meals/bakes into something special. They planned to use this insight to tailor a marketing campaign to focus on Germany as a new market.
For Phase 1, FieldworkHub recruited 30 respondents for an online bulletin board (OBB), which required them to complete around two hours of activities over two days and answer a few follow-up questions from the bulletin board moderator. For Phase 2, twelve respondents were re-contacted to take part in 90-minute online dyads conducted via Zoom. Recruitment challenges included the need for respondents to fall into particular segments based on the client’s typing tool, as well as a change in the quota for people owning particular brands of espresso machine. Other recruitment criteria included finding a representative mix of demographics, as well as a mix of small appliances owned. We managed to complete the project without any drop-outs from amongst the 30 respondents.
More on how to get the most out of OBBs and FieldworkHub's advice on challenges in recruitment
We wanted to say a huge thanks for your help with our study! It was very smooth and easy to work with you and the respondents you recruited gave really amazing reflective responses that helped shape our insights and learnings on the project.
