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Online bulletin board and depth interviews with teenagers and young adults who eat sweet packaged snacks

Tray of light and dark chocolate chip cookies

The client brief

Our client, a leading multinational packaged food company, wanted to test out some new flavours of their product in the UK market and asked FieldworkHub to recruit 16 respondents aged 14 to 22 to complete four days of online activities. The respondents were sent three packets of new flavours of a sweet packaged food to taste and asked to complete four days of online bulletin board activities, including taste testing. Six respondents were then invited back for 60-minute follow up interviews. Recruitment criteria included that the need to purchase and consume sweet packaged foods, such as snack bars, granola bars, cookies, sweets and fruit snacks regularly, be active on social media and not have any food allergies or dietary restrictions.

Number of profiles - 16

Research countries - UK

Research audience - Consumer 

Research industry focus - Food & Drink

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

Participant recruitment

In-depth interviews

Online bulletin board

FieldworkHub delivers

FieldworkHub oversaw the entire process and kept the client updated on a daily basis. The client was very pleased with the rate at which we were able to recruit young respondents as well as our consistent, hands-on approach to project management.
FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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