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Online diary study and in-depth interviews with pet owners in France

Close up of pet dog lying on the floor and looking into the camera

The client brief

A US-based market research agency whose end client is a major pet care retailer asked FieldworkHub to assist them with qualitative research about the customer journey undertaken by French pet owners as they shop for pet products, identifying important needs and pain points along the way. The client was particularly interested to find out the extent to which the respondents like to customise products for themselves and for their pets. The research took the form a series of online diary activities over the course of a week, after which around half of the respondents were invited to take part in an online depth interview.

Number of profiles - 30

Research countries - France

Research audience - Consumer

Research industry focus- FMCG

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

Diary study

FieldworkHub delivers

The research took the form a series of online diary activities over the course of a week, after which around half of the respondents were invited to take part in an online depth interview. FieldworkHub successfully recruited 30 French pet owners, provided a suitable diary platform and worked with a local moderator to ensure that all of the respondents completed the diary tasks. We also provided translation services, and delivered a comprehensive report with insightful findings to the client.
FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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