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Online dyads: global sports brand, UK, Paris, Berlin

Two teenage girls smile for the camera while playing soccer

The client brief

The FieldworkHub team completed a project for a popular multinational sports brand that was interested in identifying consumer behaviour and insights for their new brand narrative strategy in three capital cities: London, Paris and Berlin. The client asked us to find a mix of duos of respondents who were ‘engaged’ in sports i.e. sporty and active, or ‘disengaged’ from sports i.e. don’t do any sport or exercise. 

Number of profiles - 30
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

FieldworkHub recruited five dyads per market, 15 dyads in total, for 90 minute in-depth interviews that took place via Zoom. Each pair of respondents had to be the same gender, and friends not siblings or other relations. Despite the general challenges of recruiting this age group, we managed to fill all of the client quotas. We also arranged translation of the research materials and consecutive translators for the dyads in France and Germany. 

FieldworkHub's guide to successfully navigating 5 common recruitment challenges

Thanks for all of FieldworkHub’s help and responsiveness on this project, making it a smooth process.


Senior Account DirectorMarketing Agency


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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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