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Online dyads: global sports brand, UK, Paris, Berlin

Two teenage girls smile for the camera while playing soccer

The client brief

The FieldworkHub team completed a project for a popular multinational sports brand that was interested in identifying consumer behaviour and insights for their new brand narrative strategy in three capital cities: London, Paris and Berlin. The client asked us to find a mix of duos of respondents who were ‘engaged’ in sports i.e. sporty and active, or ‘disengaged’ from sports i.e. don’t do any sport or exercise. 


Number of profiles - 30
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

FieldworkHub recruited five dyads per market, 15 dyads in total, for 90 minute in-depth interviews that took place via Zoom. Each pair of respondents had to be the same gender, and friends not siblings or other relations. Despite the general challenges of recruiting this age group, we managed to fill all of the client quotas. We also arranged translation of the research materials and consecutive translators for the dyads in France and Germany. 

FieldworkHub's guide to successfully navigating 5 common recruitment challenges

We reached out to FieldworkHub after another firm told us they were not able to keep their commitment. Not only did Caroline respond to my email almost immediately, she picked up the phone and talked to me about my needs. Her team was super responsive and flexible, getting our work completed on time and budget. I highly recommend working with them and will absolutely be reaching out the next time I am conducting work in Europe.

Laura

Senior DirectorResearch Strategy
Cassandra, USA

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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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