The FieldworkHub team completed a project for a popular multinational sports brand that was interested in identifying consumer behaviour and insights for their new brand narrative strategy in three capital cities: London, Paris and Berlin. The client asked us to find a mix of duos of respondents who were ‘engaged’ in sports i.e. sporty and active, or ‘disengaged’ from sports i.e. don’t do any sport or exercise.
FieldworkHub recruited five dyads per market, 15 dyads in total, for 90 minute in-depth interviews that took place via Zoom. Each pair of respondents had to be the same gender, and friends not siblings or other relations. Despite the general challenges of recruiting this age group, we managed to fill all of the client quotas. We also arranged translation of the research materials and consecutive translators for the dyads in France and Germany.
FieldworkHub's guide to successfully navigating 5 common recruitment challenges
I contacted FieldworkHub with a last-minute research request. I thought it would be tricky to pull off, but Philip and the team made it so easy. It was a pleasure to work with people who were clearly experts at what they do. Not only did they turn the whole project around super quickly, but they were responsive, helpful and gave very thoughtful suggestions when I asked for advice. The process was smooth and easy from the start.
