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Online focus group with UK-based strategy analysts

Focused multiracial group of strategy analysts brainstorm on paperwork

Our client, a UK-based communications agency that helps employers to attract and engage talent wanted to speak to business and strategy analysts to assist them in creating job descriptions for a well-known financial services company. The point of the session was to understand what respondents wanted from their careers, what they knew about the end client and their thoughts on some potential positioning statements and ideas. We were asked to recruit business and strategy analysts with varying levels of experience working in London and Nottingham. Recruitment was completed in the space of four days and we arranged for six respondents to take part in a 90-minute focus group discussion.

FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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