The aim of our client’s study was to gain insights into consumer attitudes towards premium tequila brands. We were asked to recruit participants aged between 25 and 45 who live in California, Texas or New York state and had recently purchased a tequila brand from a list of super- and ultra-premium brands provided by the client. We were asked to include a mix of male and female participants, and incorporated ethnicity quotas to bring balance to the research. The goal was to deliver in-depth insights on consumption frequency, brand preferences, and purchasing habits across different demographics in the USA.
The FieldworkHub team successfully executed the brief provided by our client. We recruited 32 US-based participants who had purchased a super-premium or ultra-premium tequila product within the last 3 months for 30-minute online depth interviews conducted by our client. We satisfied all of the quotas requested in the sample and made the arrangements for each interview to be conducted via Zoom. All 32 interviews were completed by the client and, as a result, the client was able to obtain high-quality qualitative insights for their report covering which tequila brands were preferred, what factors influenced buying decisions, and how consumption habits varied across demographics.
FieldworkHub has been a great research partner to me and my team. Caroline and Cornelius were incredibly proactive, helping us anticipate any issues that might come up and plan for how to handle them. Even though it did turn out to be a challenging project, things went smoothly because we were one step ahead. The team went above and beyond to help ensure our goals were met.
