We helped a regular FieldworkHub client to help them conduct qualitative research about the needs, motivations, behaviours and brand perceptions held by young people who are currently playing, watching or otherwise engaging with basketball. We recruited a variety of profiles for 90-minute online interviews, ranging from those who regularly participate in basketball at either casual or competitive levels, to those who are inspired by basketball culture in terms of style and personal expression.
Number of profiles - 28
Research countries - UK, Germany, Italy, Spain
Research audience - Consumer
Research industry focus - Retail, Sport