Our client was working with a well-known brewer and wanted to understand more about how, in normal times (i.e. outside global pandemics) people living in Belgium arrange to meet up with friends in pubs and bars, what bookings they make and how they order refreshments. For the first phase of the study, we arranged for six committed football fans, six live events fans and six avid socialisers to take part in 90-minute online video interviews over the course of two weeks. Respondents were also asked to show the moderator a few photos from their phone illustrating past outings with friends. We carried out the recruitment and interview scheduling, which involved different simultaneous translators for French and Flemish.
Number of profiles - 100
Research countries - Belgium
Research audience - Consumer
Research industry focus- Alcohol