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Online in-depth interviews and concept testing with beer drinkers from Belgium about their social lives before COVID

Group of young Belgians drinking beer in a bar

The client brief

Our client was working with a well-known brewer and wanted to understand more about how, in normal times (i.e. outside global pandemics) people living in Belgium arrange to meet up with friends in pubs and bars, what bookings they make and how they order refreshments. For the first phase of the study, we arranged for six committed football fans, six live events fans and six avid socialisers to take part in 90-minute online video interviews over the course of two weeks. Respondents were also asked to show the moderator a few photos from their phone illustrating past outings with friends. We carried out the recruitment and interview scheduling, which involved different simultaneous translators for French and Flemish.

Number of profiles - 100

Research countries - Belgium

Research audience - Consumer 

Research industry focus- Alcohol 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

Online interviews

Research screeners

FieldworkHub delivers

Our client also wanted to speak to a few people who didn’t drink alcoholic beverages but were still going out to socialise in pubs and bars. This turned out to be quite challenging; however, our team still managed to find three respondents who only drank non-alcoholic (0%) beer.

For the second phase, seven of the previous respondents were invited again to take part in 60-minute online video interviews to gain a greater understanding of their social lives before COVID and test out some product concepts.
FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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