Our client, a leading fast-food restaurant operator worldwide, wanted to find out perceptions on a relatively new plant-based meat burger and asked FieldworkHub to recruit ten non-vegan respondents from Switzerland (five French and five German speakers) who have recently purchased plant-based meat items (meat replica) in any quick service / fast food restaurants. We carried out the recruitment and interview scheduling, which was complex because the recruitment specifications also required us to find at least five frequent meat eaters who were looking to reduce their meat consumption in the future and had tried the plant-based meat products.
Other recruitment criteria included location, age, gender, employment status and attitudes towards fast food restaurants and made follow-up phone calls to the respondents to establish their interest in plant-based meat products.
This extra step helped ensure that we recruited respondents who were extremely well-suited to the client’s research needs. At the end our team managed to exceed our client’s expectations by even finding nine frequent meat eaters to take part in this piece of research.
The team were very quick to support all aspects of the project with excellent communication throughout. It was great that they were able to deliver on our requests fully to a very tight deadline and they took all of the stress of recruitment for us. We are extremely happy with our experience of working with FieldworkHub and would look to use them again in the future.
