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Online indepth interviews with Swiss residents who buy vegetarian burgers

Vegetarian burgers in buns

The client brief

Our client, a leading fast-food restaurant operator worldwide, wanted to find out perceptions on a relatively new plant-based meat burger and asked FieldworkHub to recruit ten non-vegan respondents from Switzerland (five French and five German speakers) who have recently purchased plant-based meat items (meat replica) in any quick service / fast food restaurants. We carried out the recruitment and interview scheduling, which was complex because the recruitment specifications also required us to find at least five frequent meat eaters who were looking to reduce their meat consumption in the future and had tried the plant-based meat products.

Other recruitment criteria included location, age, gender, employment status and attitudes towards fast food restaurants and made follow-up phone calls to the respondents to establish their interest in plant-based meat products.

Number of profiles - 10

Research countries - Switzerland

Research audience - Consumer

Research industry focus - Food & Drink, Retail

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

Participant screening

FieldworkHub delivers

This extra step helped ensure that we recruited respondents who were extremely well-suited to the client’s research needs. At the end our team managed to exceed our client’s expectations by even finding nine frequent meat eaters to take part in this piece of research.
FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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