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Online survey for professionals buyers of advertising media in Japan and Australia

Busy crossing in downtown Tokyo with lots of advertising signs on the buildings

The client brief

A global technology company wanted to collect feedback about their digital advertising platform from professional media buyers around the world. It was facing challenges in obtaining sufficient responses in Australia and Japan from media professionals who had decision-making authority and budget oversight.

Number of profiles - 60

Research countries - Japan, Australia

Research audience - B2B

Research industry focus - Tech, AdTech

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

Participant recruitment

Research screening

FieldworkHub delivers

We were brought in to manage a qualitative recruitment process that aimed to pick up around 30 more respondents who worked for the media departments of traditional integrated advertising agencies, specialist media buying agencies, or performance (pay-per-click) ad agencies based on a detailed screener. Respondents who screened in were then asked to complete a 15-20 minute online survey which had already been used in other markets.

This was a challenging recruit because the end client needed to obtain feedback from larger customers and representatives of the leading multi-national ad agencies which were fewer in number and harder to engage with than people working for smaller agencies. Nevertheless, with support from in-country specialists, FieldworkHub was able to find 28 respondents in Australia and 32 respondents in Japan, almost 90% of whom went on to complete the quantitative questionnaire. This enabled the global survey work to be concluded successfully and the results and insights delivered to the end client.
FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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